In the realm of online business, content marketing is critical – referenced more frequently than ever before. However, in a haste to learn more about what content can do for their bottom line, businesses are mixing up terms and phrases, failing to differentiate between what equates as “content marketing”, and a lesser-known concept: “content strategy.” […]

A little while ago I wrote an English lessons blog that was intended to be a helpful and educational piece for anyone who was vetting a new content writer, editing work before it was published, or simply trying to get a good grade on their school test. What I wrote then remains true now, and […]

In the realm of online business, content marketing is critical – referenced more frequently than ever before. However, in a haste to learn more about what content can do for their bottom line, businesses are mixing up terms and phrases, failing to differentiate between what equates as “content marketing”, and a lesser-known concept: “content strategy.” […]

If you’re one of the internet-savvy business owners who currently take advantage of a blogging strategy to get your company noticed online, take a moment ask yourself what you’re going to be writing about next week. If everything that makes up your blog content strategy comes together at last minute, you might want to think […]

So you’ve decided to get started (or re-started) with a business blog, tailor-made to deliver more traffic and conversions to your company. Perfect! Perhaps you started writing with a clear view of your purpose in mind, and have been dishing out blogs on a regular basis – yet somehow nothing positive is happening in response. Maybe […]

Conducting regular keyword analysis provides an excellent way for businesses to predict what their users are actually searching for. When you’re creating content for your website, you’ll need to drill down deep into the heart of your production strategy and find the target phrases capable of driving your campaign. As you should already know, the […]

If you’re in pursuit of helpful blogging tips, then the chances are you’ve already started to increase your online marketing skills to some extent. Today, the importance of business blogging is growing ever more significant, as it helps to establish companies as relevant experts within their field, helps to deliver traffic to company websites and […]

I’ve been writing for a long time now, playing with the organization and presentation of words in sequence from the moment I could hold, and use, a pen. I’ve been dealing with SEO for far less time, and yet it’s no surprise to me that in the recent years, the keyword stuffing, elaborate backdoor schemes […]