In the realm of online business, content marketing is critical – referenced more frequently than ever before. However, in a haste to learn more about what content can do for their bottom line, businesses are mixing up terms and phrases, failing to differentiate between what equates as “content marketing”, and a lesser-known concept: “content strategy.” […]

In the realm of online business, content marketing is critical – referenced more frequently than ever before. However, in a haste to learn more about what content can do for their bottom line, businesses are mixing up terms and phrases, failing to differentiate between what equates as “content marketing”, and a lesser-known concept: “content strategy.” […]

One of the issues that I’ve begun to notice more frequently during my time as a content writer, is that a lot of businesses don’t know exactly what they want when it comes to establishing a marketing strategy. Now there’s nothing wrong with coming to me and feeling unsure about what you’re going to need […]

How do businesses convince customers to take that crucial step from daydreaming about how nice it might be to have a product, into actually forking over the cash? In short, the success of a business can hinge rather significantly on that company’s ability to prompt an audience to action.A Call to Action is a clear […]

Making your voice visible is an important part of establishing yourself online – after all, quality content is the primary factor that turns a website into a web presence. However, once you are visible, you need to make sure that you’re offering value too. Throughout the years, many professional studies, newspapers, and executives have come […]