If you’ve found yourself wondering why your online marketing efforts haven’t been producing the top quality results you were expecting – you’re not alone. Sometimes, disappointing results occur because you’re so new to the industry that you haven’t given your strategies a chance to take root yet. However, before you ask “Why isn’t my content […]

In the realm of online business, content marketing is critical – referenced more frequently than ever before. However, in a haste to learn more about what content can do for their bottom line, businesses are mixing up terms and phrases, failing to differentiate between what equates as “content marketing”, and a lesser-known concept: “content strategy.” […]

In the realm of online business, content marketing is critical – referenced more frequently than ever before. However, in a haste to learn more about what content can do for their bottom line, businesses are mixing up terms and phrases, failing to differentiate between what equates as “content marketing”, and a lesser-known concept: “content strategy.” […]

One of the issues that I’ve begun to notice more frequently during my time as a content writer, is that a lot of businesses don’t know exactly what they want when it comes to establishing a marketing strategy. Now there’s nothing wrong with coming to me and feeling unsure about what you’re going to need […]

Good SEO, or the ever-commended “Search Engine Optimization“, is a concept that has been around for quite some time. In simple terms, it can be understood as the practice of optimizing the code within your website to ensure maximum rankings, and search-engine visibility. If you know anything about marketing today, the chances are that you […]

First things first, what do you want as a business? If I had to hazard a guess for just about any organization, in any industry, I’d say that you want more customers, more cash, and better engagement. As a side-product of this, you’re going to want to rank well in Google’s search engine, so that […]

Take a moment to think about your favorite website. Chances are you like to return to that website on a regular basis – maybe you have it saved in your favorites menu, or on the bar at the top of your browser screen – well, you’re not the only one. All users love to come […]

A lot of businesses recognize that they need search engine optimization, but they don’t know much beyond that fact. If you aren’t a vendor of SEO, chances are you’ve heard yourself saying “I know I need it, but I don’t know exactly what I need”, at some point in your career. Businesses are steadily beginning […]