Content is the missing link that transforms a website, into a web presence.
Many people put hours of time and effort into the process of designing and building their website, only to be left wondering what to do next when it comes to drawing in that all-important traffic. The more time that you spend pursuing your internet ambitions, the more you will begin to learn about the way that websites work. Generally, the number one goal is getting people to notice you – attracting leads and delivering potential customers to your doorstep. However, the only way your website is going to bring your audience to you, is by using the right content.
Whether you’re just starting out online, or you’re a web veteran, it’s all too easy to make mistakes regarding content development, especially as the rules seem to be in a constant state of fluctuation. A single mistake, or the inability to achieve a certain quality in your copy could be enough to turbo-power your bounce rate and leave you with penalties from sorely-needed search engines.
When I work on your task, we will discuss in depth what you need, collaborate over ideas and ensure that we’re both on the same page before I start producing copy. I’ll research for the data and information that you want to discuss, and utilize Search Engine Optimized keywords and content to boost your ranking. Most importantly, I’ll focus on developing the best possible quality of content, regardless of whether you’re looking for an article, a blog, or just a simple description.
I’ll even be there to offer on-going support once the work has been delivered, to ensure that any alterations you need to be made are done quickly and effectively, according to your standards.
Don’t Just Survive – Thrive
Most of the time, content is an ongoing process, and this is where the maintenance aspect of my services comes in. If you cannot produce relevant content for your audience, then you’re bound to see your website lose traction. Content maintenance ensures that your brand can continue to build relationships with new and existing customers. This means that you can avoid simply becoming another stale site, lost in the depths of search-engine purgatory.
You want to draw your audience in – but you don’t want them to simply glance at your website once and never return. That is why you need to give your target market a reason to keep coming back for more. Usually, this involves offering a value for value exchange – you offer entertaining, informative and useful content, and they provide the custom that your business needs to grow.
Alright, so we have established that I can increase your visibility – but how exactly do I do that?
Optimised Content
Good Question.
The first step is producing relevant, engaging and useful content according to your specifications that delivers your audience to you time and time again. Often, this means that I’m going to have to ask you questions about what you want to achieve, and what you want to talk about. I might even ask for examples of content that you like so I can try to encapsulate a certain style. However, there is more to content marketing, blogging and article-writing, than simply using pretty words.
If you want to earn a good spot on search engine pages like Google, Bing and Yahoo – meaning that your name appears on the first page viewers see, rather than the tenth, you need to know how to utilize specific algorithms to direct the traffic that you want towards your website.
How do I Use Search Engine Optimisation (SEO)?
One of the first things you’ll learn is that keywords are an important aspect of SEO – but that doesn’t mean taking the “more is better” approach. I focus on using the right key words and phrases throughout your copy in a way that is natural, organic, and effective. Keywords do have value for your website, but their value is linked directly to how and where they are used.
I also work consistently to offer the highest quality of content in all aspects of my writing, to make sure that your readers remain engaged, informed, and entertained. Leaving bad content to stagnate on your website can lead to many significant problems these days, from search engine penalties to having your website black listed. However, useful, engaging content is important for another reason – it has an impact on your audience.
Intrigued? Just fill in my contact form to learn more.