Search Engine Optimisation

Search Engine Optimization
Alright, so we have established that I can increase your visibility – but how exactly do I do that?

Good Question.

The first step is producing relevant, engaging and useful content according to your specifications that delivers your audience to you time and time again. Often, this means that I’m going to have to ask you questions about what you want to achieve, and what you want to talk about. I might even ask for examples of content that you like so I can try to encapsulate a certain style. However, there is more to content marketing, blogging and article-writing, than simply using pretty words.

If you want to earn a good spot on search engine pages like Google, Bing and Yahoo – meaning that your name appears on the first page viewers see, rather than the tenth, you need to know how to utilize specific algorithms to direct the traffic that you want towards your website.

How do I Use SEO?

One of the first things you’ll learn is that keywords are an important aspect of SEO – but that doesn’t mean taking the “more is better” approach. I focus on using the right key words and phrases throughout your copy in a way that is natural, organic, and effective. Keywords do have value for your website, but their value is linked directly to how and where they are used.

I also work consistently to offer the highest quality of content in all aspects of my writing, to make sure that your readers remain engaged, informed, and entertained. Leaving bad content to stagnate on your website can lead to many significant problems these days, from search engine penalties to having your website black listed. However, useful, engaging content is important for another reason – it has an impact on your audience.

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