If you were running a brick-and-mortar store, then your first steps to impressing business visitors would generally start with an amazing reception area. These days, however, the portal to your business isn’t just the front door to your shop or office – it’s your blog, website, and online profile. The digital door is where most […]

Let’s face it, taking over the marketing world today is tough, regardless of how impressive your master plan may be. The biggest challenges that most companies face is that there is more content out there competing for audience attention than ever before. That means that if you latest blog entry, article or press release isn’t […]

If you’re one of the internet-savvy business owners who currently take advantage of a blogging strategy to get your company noticed online, take a moment ask yourself what you’re going to be writing about next week. If everything that makes up your blog content strategy comes together at last minute, you might want to think […]

So you’ve decided to get started (or re-started) with a business blog, tailor-made to deliver more traffic and conversions to your company. Perfect! Perhaps you started writing with a clear view of your purpose in mind, and have been dishing out blogs on a regular basis – yet somehow nothing positive is happening in response. Maybe […]

Content marketing might not be an unfamiliar face any more – but it is a fast-moving and fluctuating phenomenon, which seems to exist in a constant state of evolution. This frequently changing concept is something that content copywriters need to engage with on a daily basis. Today, approximately 93% of B2B marketers utilize content as […]

The question “So what do you do?” is one that typically comes up quite often in most of our lives. Everyone is interested in what everyone else considers to be their profession, or area of skill – whether they’re changing the world with excellent customer service, or saving lives as a doctor. When someone asks […]

Today, the internet is packed full of approximately 150 million different blogs. A couple of decades ago, nobody cared about whether you had a blog or not – then again, in that time, the internet wasn’t quite as essential to business success as it is today. We all remember the days when the word “blog” […]

Making your voice visible is an important part of establishing yourself online – after all, quality content is the primary factor that turns a website into a web presence. However, once you are visible, you need to make sure that you’re offering value too. Throughout the years, many professional studies, newspapers, and executives have come […]