Forget the Jargon: Non-Technical Tips for Boosting SEO
First things first, what do you want as a business?
If I had to hazard a guess for just about any organization, in any industry, I’d say that you want more customers, more cash, and better engagement. As a side-product of this, you’re going to want to rank well in Google’s search engine, so that your preferred target market can find you without too much trouble.
Unfortunately, getting to the head of the pack isn’t always as easy as you might hope. The animal-themed algorithms set loose by Google; such as Panda, Pigeon, and Penguin, are all known for constantly changing the rules around, making it hard to keep track of the latest strategies.
Though the rules for how to make it to the front page seem to change somewhat frequently, the motivation driving Google’s updates is likely to stay the same. Google consistently wants to provide its users with the highest-quality, most relevant sites as possible. To get that elusive top rank, you need to make sure that your page is better than the rest, but how do you do that without learning all of the technical mumbo-jumbo?
1. Give Each Page its Own Keyword
Figure out the theme of the page that you’re looking to fill with content. Got it? Now boil that theme down to a single phrase or word, and that will be your “keyword” – the Holy Grail that Google will search through on every page of your website. Although it’s good to stick within a particular route from one page to the next, it is okay to change things up slightly. For example, the keyword for one page may be “high-quality content”, whereas the next is “useful copy”.
2. When Boosting SEO Size Does Matter
When Google is searching through your content pages, it will be looking for a source of comprehensive and useful information. This means that any articles or blogs you produce should be in the region of around five-hundred words. However, the amount of words you include on any page can depend on the audience that you are catering to, the topic you are covering, the industry you’re in, and so on. Make sure that any content you produce is valuable, otherwise you’ll detract from the quality of your article. Though longer might be better – you’ll benefit more from a 400 word useful article, than an 800 word article filled with fluff.
3. Don’t Force It
Perhaps one of the most important things that you can hope to achieve with your writing is for it to read naturally. You’re not writing for a robot after all, you’re writing for people. Stay away from haphazard attempts to stuff your copy with as many keywords as possible, as this will only serve to make your writing look forced, disjointed, and stiff. If you can, have someone proofread your work for errors and clarity before you publish it, even if you’re using a professional writer.
4. Mention Your Keyword in the Right Places
Remember, although you can’t force your keywords into places where they won’t fit, there are specific areas where they belong. Your keyword should be the theme of your blogpost, so where possible, put it into your title, your headers, and your meta-tags.
Boosting SEO the Simple Way
Search Engine optimization is an important aspect of online marketing, but that doesn’t mean that you have to pull your hair out looking for newer and more aggressive ways of making it work. Simple SEO can be just as successful as the more complicated strategies, so start small, and build up. Remember, quality should always be the key in anything you write or publish.
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