Good SEO is not enough – The Interlocking Aspects of Digital Marketing
Good SEO, or the ever-commended “Search Engine Optimization“, is a concept that has been around for quite some time. In simple terms, it can be understood as the practice of optimizing the code within your website to ensure maximum rankings, and search-engine visibility.
If you know anything about marketing today, the chances are that you know ranking high in the search engines is an important thing to worry about. If you want your consumers to flock to you then they need to be able to find you and the best way to do this is through avenues such as Yahoo, Google, and Bing. However, it’s crucial to know that good rankings aren’t enough to deliver the best level of success.
Of course you want to search for ways to drive new traffic to your website – but you also need to think about what kind of traffic you’re attracting, what happens when that traffic arrives at your website, and how you’re going to keep them coming back for more. This is one of the many reasons why people access Copywriter SEO services.
Understand your Priorities (Beyond Good SEO)
An area where a lot of businesses fall short is figuring out their online marketing priorities. Today, for your website to be successful, it needs to act as a valuable resource for the audience that you are targeting. Remember, your audience isn’t always potential clients, it can be a mixture of:
All of these different groups will be searching for something different on your website, and most of the time, you will be trying to get each group to engage in a particular activity. It is the intersection of these two things: what your audience wants, and what you want, that creates an effective online marketing strategy.
So you have your Content, Now What?
After you’ve written your engaging, compelling and valuable copy, (or had someone write it for you), then you’ll need to think of an ignition strategy for the content that you have produced. In other words, this means finding a way to ensure that your content is seen. Typically it can involve such actions as:
Sharing the content with an email newsletter list
Promoting your Website through AdWords or other sources
Posting content on industry-specific content channels
Creating a press release
Sharing Content on your social media channels
Promoting utility content through paid social campaigns
Catering to What People Want
Remember, the reason that content marketing works so effectively, is that everyone wants something. Your potential clients want solutions to their problems, so your content should revolve around finding issues that you can solve for them. Your existing clients will need ongoing education and support, and people looking to connect with you on a professional level will need information about you and your company.
Optimizing your website for visibility on search engines is an important aspect of being online today, but it is also only a small part of a much larger online-marketing strategy. Creating good content is essential – and so is making sure that content can be seen and shared. Copywriter SEO services should never be just about writing the “right” words for search engines, but also writing the words that appeal most to your clients.
For good SEO with any copy request, please email me or fill in my contact form. If you just want to learn more about online marketing and the content industry, stay tuned to my blog!