Most people with blogs and articles to post find that they spend more time searching for the perfect stock photo than they do crafting an ideal call to action. Generally, the problem revolves around the idea that CTAs are simple – just tell your reader what to do and you’re done. Unfortunately, that’s not actually […]

Want more article presence online? If you want to be noticed on the web, then articles are definitely the way to do it. However, one thing to remember that businesses often gloss over, is that like any venture, you’ll only reap as much as you sow. In other words, paying less for poor-quality, spun, dime-a-dozen […]

One of the issues that I’ve begun to notice more frequently during my time as a content writer, is that a lot of businesses don’t know exactly what they want when it comes to establishing a marketing strategy. Now there’s nothing wrong with coming to me and feeling unsure about what you’re going to need […]

Good SEO, or the ever-commended “Search Engine Optimization“, is a concept that has been around for quite some time. In simple terms, it can be understood as the practice of optimizing the code within your website to ensure maximum rankings, and search-engine visibility. If you know anything about marketing today, the chances are that you […]

How do businesses convince customers to take that crucial step from daydreaming about how nice it might be to have a product, into actually forking over the cash? In short, the success of a business can hinge rather significantly on that company’s ability to prompt an audience to action.A Call to Action is a clear […]

First things first, what do you want as a business? If I had to hazard a guess for just about any organization, in any industry, I’d say that you want more customers, more cash, and better engagement. As a side-product of this, you’re going to want to rank well in Google’s search engine, so that […]

Take a moment to think about your favorite website. Chances are you like to return to that website on a regular basis – maybe you have it saved in your favorites menu, or on the bar at the top of your browser screen – well, you’re not the only one. All users love to come […]

Brand identity, otherwise referred to as web presence or brand awareness is everywhere you look in the world of today. Consider your average day – maybe you wake up, grab your favorite brand of coffee to sip while you read your favorite newspaper, or check out your preferred news channel on TV. During your commute […]

Developing and maintaining a useful website for your business is no small feat. On the tiring journey towards the website of your dreams, you’re bound to discover various hurdles and potholes in the form of design trends, consumer issues, and SEO pitfalls.┬áBefore you declare your website to be a complete success, you may benefit from […]