Whenever I talk to a company about online marketing, despite the abundance of positive blogging statistics, some will inevitably question why they need active blogs. Perhaps the easiest way to answer this is to say that blogs are a great place for companies to answer questions that their buyers may have – but this can […]

One of the things that clients get caught up with most frequently when it comes to organizing their content maintenance schedule or blogging calendar, is the amount of words that they should deliver with each post. The truth is, managing your strategy so that every single blog ends on the 500-word mark is pretty impossible. […]

In the realm of online business, content marketing is critical – referenced more frequently than ever before. However, in a haste to learn more about what content can do for their bottom line, businesses are mixing up terms and phrases, failing to differentiate between what equates as “content marketing”, and a lesser-known concept: “content strategy.” […]

One of the issues that I’ve begun to notice more frequently during my time as a content writer, is that a lot of businesses don’t know exactly what they want when it comes to establishing a marketing strategy. Now there’s nothing wrong with coming to me and feeling unsure about what you’re going to need […]

Good SEO, or the ever-commended “Search Engine Optimization“, is a concept that has been around for quite some time. In simple terms, it can be understood as the practice of optimizing the code within your website to ensure maximum rankings, and search-engine visibility. If you know anything about marketing today, the chances are that you […]