The chances are that you’ve already started to notice the impact that the content marketing game has had on the world of business. B2B companies see 67% more leads each month with blogs, and marketers who prioritize content are 13x more likely to have a beneficial ROI. When you think about it, the statistics aren’t […]

Whenever I talk to a company about online marketing, despite the abundance of positive blogging statistics, some will inevitably question why they need active blogs. Perhaps the easiest way to answer this is to say that blogs are a great place for companies to answer questions that their buyers may have – but this can […]

If you’ve found yourself wondering why your online marketing efforts haven’t been producing the top quality results you were expecting – you’re not alone. Sometimes, disappointing results occur because you’re so new to the industry that you haven’t given your strategies a chance to take root yet. However, before you ask “Why isn’t my content […]

One of the things that clients get caught up with most frequently when it comes to organizing their content maintenance schedule or blogging calendar, is the amount of words that they should deliver with each post. The truth is, managing your strategy so that every single blog ends on the 500-word mark is pretty impossible. […]

Let’s face it, taking over the marketing world today is tough, regardless of how impressive your master plan may be. The biggest challenges that most companies face is that there is more content out there competing for audience attention than ever before. That means that if you latest blog entry, article or press release isn’t […]

If you’re one of the internet-savvy business owners who currently take advantage of a blogging strategy to get your company noticed online, take a moment ask yourself what you’re going to be writing about next week. If everything that makes up your blog content strategy comes together at last minute, you might want to think […]

Conducting regular keyword analysis provides an excellent way for businesses to predict what their users are actually searching for. When you’re creating content for your website, you’ll need to drill down deep into the heart of your production strategy and find the target phrases capable of driving your campaign. As you should already know, the […]

If you’re in pursuit of helpful blogging tips, then the chances are you’ve already started to increase your online marketing skills to some extent. Today, the importance of business blogging is growing ever more significant, as it helps to establish companies as relevant experts within their field, helps to deliver traffic to company websites and […]

I’ve been writing for a long time now, playing with the organization and presentation of words in sequence from the moment I could hold, and use, a pen. I’ve been dealing with SEO for far less time, and yet it’s no surprise to me that in the recent years, the keyword stuffing, elaborate backdoor schemes […]